We make it profitable for local media owners to serve the 90% of advertisers they're currently forced to turn away.
Each media owner has thousands of relationships with local businesses built over decades. The trust and desire are there. The economics were not.
Tech giants used their VC and public funds to artificially reduce prices. Along with their self-serve portals, this crushed the local media owners.
Media owners are forced to place unsold inventory into ad networks, where middlemen take up to roughly half of the revenue before the owner is paid.
Less ad revenue means fewer journalists. Coverage drifts national and negative because it is cheaper to make. Audiences get more of what they avoid, and the spiral feeds itself.
Platform ad prices keep climbing: Meta's average price per ad rose roughly 14% in a year, with tax surcharges now stacked on top. Media owners can charge competitive rates, save advertisers money, and grow their own margins.
Sales enablement, automation, and retention tools top their ask lists. What buyers tell us: their sellers have zero tools.
The models have caught up, and our proprietary platform handles what they cannot: display, management, approvals, and compliance.
The solution, from here down
They trust positive local stories and weigh giving-back in what they buy.
83% vs 55% trust in solutions-focused stories (2020) 73% factor charitable giving into purchases (2023)They want to tell those stories professionally, but lack the tools.
93% took action to give back in the past year (2022)Two decades of newsroom cuts left the stories untold.
270,000+ newspaper jobs lost since 2005, over 75%100XLT is the platform that makes this cycle run: campaigns generated by AI, reviewed by people, sold and published by the media owner.
One hand-built program at a time. The system underneath those programs is what we are building.
Magazine-charity partnership initiative pairing storytelling with community causes (2017).
Cause-marketing platform running since 2018: roughly $6M a year, sustained for a decade.
Launched 2025 with 15+ founding sponsors: roughly $4M in its first year.
Purpose-driven branded content studio built on the same storytelling-revenue model.
Every program above is hand-built and staffed for national advertisers, and stops at the top of the market. Below that tier the economics fail without automation, and none of these organizations builds automation as its core business. That system is the company.
Four products carry a campaign from creation to renewal.
The finished, brand-specific campaign, generated before the ask.
Distribution across the owner's channels, automated.
One campaign sold once, run across every market the owner holds.
Performance proof that closes the renewal.
Measure feeds the next sale; the loop is the business.
Run a local media company? The Longtale product line lives at longtale.ai.
Media owners hold what no platform can replicate: decades of direct relationships with local businesses, and the trust of local audiences. What they lacked was a way to sell it at a margin that works.
An implementation fee, a platform subscription, and a share of the advertising revenue the system creates. The share is the point: 100XLT's upside grows only when partner ad revenue does.
Generation is automated. Judgment is not. A person reviews every campaign before it runs; sponsored work is labeled and kept apart from editorial. The owner's standards decide what runs. Credibility is built into the model.
We grew up around this. Alan's family was in publishing, watching the desire to tell stories collide with the economics of getting them heard. Noah's family was rooted in nonprofit work, community-first. Two decades inside the operational layer of media and advertising followed, building TapClicks, used by 200+ media companies worldwide. 100XLT is what we built next: closing the gap between local businesses and the audiences that need them most.
Co-founded TapClicks and drove its business side for two decades. Organized, legal-minded, deal-focused.
Co-founded TapClicks, used by 200+ media companies. 15 years building product for media and advertising.
Nonprofits and associations telling member stories. Hyper-local cause marketing for national brands. Franchise networks built on local trust. Same system, more markets.
We are raising; traction, terms, and financials live in the data room.
Local ad spend is returning to trusted local media. 100XLT builds the system that lets media owners sell it profitably at long-tail scale.
An implementation fee, a platform subscription, and a revenue share; upside tied to partner ad revenue.
Local media owners are the wedge. The same system extends to nonprofits and associations, hyper-local cause marketing for national brands, and franchise networks. Each is a market the wedge opens, not a pivot.
We are raising. Traction, financials, and terms are shared directly. Request the data room.
Nothing on this page is an offer to sell securities or a solicitation of an offer to buy them.
For partnerships, investors, and press: inquiries@100xlt.ai
Nothing on this page is an offer to sell securities or a solicitation of an offer to buy them.